A TESCO in Stratford is among ten which are being trialled with a refillable section.
The aisle in the Birmingham Road supermarket will include some 90 branded and own-label products pre-filled in reusable material, supplied by packaging platform ‘Loop’.
This means customers can just add the items to their baskets with no need to bring their own containers.
Some of the brands included in the range are Simple, Bisto, Radox, Silver Spoon, Ecover, Tetley and Heinz Tomato Ketchup.
The store has also included 35 own-brand essentials such as rice, pasta, oil and sugar with more to be added.
It said the prices of the refilled items were comparable to the original.
A refundable deposit starting at 20p is paid for each of the products at checkout, which is refunded via an app when the customer returns the packaging to a collection point in the store.
The empty containers are cleaned by EcoLab for reuse, and returned to the manufacturers to refill.
A spokesperson for Tesco described the environmental impact of swapping three items of the weekly shop for the reusable-packaged goods as ‘enormous’.
The store estimates if customers across the 10 stores did this, the packaging would be used more than two-and-a-half million times a year.
The other Tesco stores include nearby Evesham, Milton Keynes, Northampton South, Cambridge, Wellingborough, Wolverton, Leicester Hamilton, Ashby De La Zouch and Loughborough Rushes.
Tesco said it planned to roll-out the scheme further should the trial prove successful.