BUSINESS savvy students are encouraging more people to get active.
Young Enterprise company ‘Four’ – a group of 13 Stratford Girls Grammar Sixth Formers – have created a range of fitness clothing they hope will suit everyone.
The girls named their company and based their marketing strategy around the four goals of inclusivity, motivation, body confidence and health.
The team – Anna Webb, Milly Flambert, Kate Hewlett, Niamh Mackey, Darcie Robson, Abi Riley, Lizzie Joesbury, Tania Bokhari, Chloe Tomlinson, Charlotte Subhani, Sophie Skillings and Neve Tuckley – were named Best Company at the Coventry and Warwickshire Young Enterprise Finals for their marketing and social media footprint. Their promotional videos and inspiring social media posts impressed the judges.
And independent clothing shop New Idle in Wood Street has stocked the men’s and women’s black sports tops at £10 and unisex sweatshirts in grey and black for £15 – all emblazoned with a white ‘IV’ logo.
Group pokeswoman Ellie Lewis said: “The unique selling point of our clothes is that they aren’t tight fitting and we don’t just sell clothes but we aim to encourage people to enjoy and participate sport.
“People said that they were comfortable to exercise in, kept them cool as the tops are made of a wicking fabric and were also trendy at the same time.
“And we are hoping to work with charities such as iLeap, to motivate and include a variety of different people into sport!”
Now through to the West Midlands final, the girls are hoping to sell their products in a larger sports shop, like Sports Direct, and grow their customer base.
‘Four’ have their sights set on success at the finals on June 21 in a bid represent the region at the national finals.