Royal recognition again for Stratford-based business - The Stratford Observer

Royal recognition again for Stratford-based business

Stratford Editorial 3rd May, 2023   0

BABY bedtime products specialists Green Sheep Group has been awarded the prestigious King’s Award for Enterprise in International Trade.

The award is the second royal recognition for the Stratford-based business, following The Queen’s Award for Innovation which was granted in 2018.

This coveted business award is presented annually in the United Kingdom and specifically honours UK businesses that have demonstrated exceptional success in international trade, including exporting goods, services and expanding into new international markets.

The award recognises companies that have shown excellence in areas such as sales growth, innovation, market penetration, customer satisfaction, and demonstrated sustained success in international trade, making a significant impact on the UK economy through their global business activities.

Roger Allen, chief executive of Green Sheep Group, said: “When we started out, we were solely a UK-based company with just UK customers. However, as our product range grew and we launched new innovations, the opportunity for international expansion was evident and six years on, we have grown from selling to retailers in six countries, to selling on a wholesale basis to retailers in 30 countries. Adding in direct consumer customers, we now export to 45 countries around the world.

“The King’s Award is highly regarded on both a national and international platform and will have a significant impact on the future of our business. I am so proud of our team and all the work they put into the business – this is their award. Over the past three years our turnover has grown by 142 percent and our international sales by over 198 percent, and our Queen’s Award in 2018 undoubtably contributed to our overall success.”

The company is best known for its brands The Little Green Sheep and Snuz.



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