A FUND-RAISER from Henley-in-Arden was today (Friday) swapping his business suit for lycra as he embarked on an ambitious 100-mile coastal cycling challenge for charity.
Together with 12 other branch and senior managers from Selco Builders Warehouse branches across London, Malcolm Aldridge will cycle 100 miles of the Norfolk and Suffolk coastline in order to raise funds for the company’s nominated charity, Macmillan Cancer Support.
Ahead of his departure Malcolm, who has recently retired as Selco chairman after more than 20 years at the firm, said: “Some of us are more used to getting on bikes than others but, regardless of our previous experience, this will be a personal challenge for us all.
“We are grateful for all of the support and donations we have received so far and hope to meet our target.
“It won’t be an easy feat to complete the 100 miles but we will be all there as a team spurring each other on, with motivation coming from the knowledge that the money will help Macmillan deliver the much-needed support for those dealing with cancer.”
Since 2012, Selco colleagues, employees and suppliers have amassed a massive £100,000 for Macmillan and have this year pledged to raise an additional £50,000.
Ross Sandy, Charlton branch manager and leader of the cycle challenge team, is hoping more than £15,000 can be raised from the challenge and has been encouraging his team to train hard.
The Just Giving page set up for the Selco 100-mile coastal cycle challenge is www.justgiving.com/selco-100-coastal-challenge.
Other Selco fund-raising initiatives that are either planned for later in the year or have already taken place include charity golf days, 10km runs and marathons, a nominated charity match at Selco-sponsored rugby Super League side London Broncos and participation in the national Macmillan Coffee Morning.