THE ‘PROSPEROUS’ Victorian Christmas Market, held annually in Stratford, has been named the country’s ‘Best Large Speciality Market’.
The iconic market earned the title at the Great British Market Awards recently held in Birmingham.
Organised by the National Association of British Market Authorities, awards were presented by Clwyd South MP and chairman of the All-Party Markets Parliamentary Group Simon Baynes.
Judges said: “This is a market held annually with over 300 stalls located throughout a town centre. The market has a huge impact on the town and has been described as being spectacular and a market and event that draws your breath.
“It is located in a historic town and reflects both respect for the local architecture, town infrastructure and businesses and pedestrians. The event is held over four days and involves all the stakeholders in the town including town and district councils and the local business improvement district.
“This market supports the town and its economy and tourism. It provides a huge increase in footfall with record numbers in 2021 thereby giving a massive financial boost for local businesses who welcome and thrive during the event.”
Town mayor Kevin Taylor added: “It was a proud moment collecting the award on behalf of the town and district councils and our excellent market operator, LSD Promotions Limited.
“Stratford-upon-Avon’s Victorian Christmas Market brings prosperity to the whole town and I welcome that we have been recognised as staging one if the country’s finest Christmas markets. I congratulate all concerned.”
The market is set to return this year on Thursday December 8.
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