Transatlantic businesswoman takes key role at Shakespeare's England - The Stratford Observer

Transatlantic businesswoman takes key role at Shakespeare's England

Stratford Editorial 23rd Aug, 2022   0

AN ACCOMPLISHED destination marketing professional – with a transatlantic CV – has now taken a chief role at Shakespeare’s England.

American-born Vicki Zamudio-Senghera, who has more than 20 years’ experience in the global tourism travel trade, is the new Business Development Manager at Shakespeare’s England.

Vicki takes over the role from Glyn Slade, who recently took up a new position as Partnership Development Manager at Experience Oxfordshire.

Vicki was head hunted by The Bicester Village Shopping Collection five years ago to become its Global Tourism Partnership Manager, which led to her moving from Florida to work in Oxfordshire.




Before that, she was Director of Tourism at Simon Shopping Destinations/Sawgrass Mills based in Miami.

Chief Executive of Shakespeare’s England, Helen Peters, who also previously worked at Bicester Village as Deputy Tourism Director, said: “We are very lucky to have Vicki. She has garnered a wealth of travel trade experience – both internationally and in the UK – and is a perfect fit for Shakespeare’s England.


“Her experience will be invaluable from an operations perspective as we bring greater momentum to our tourism growth ambitions in South Warwickshire and the wider area, especially following the success of the Birmingham 2022 Commonwealth Games and Coventry City of Culture 2021.

“We are firmly committed to establishing Warwickshire as a family-friendly green tourism destination, ensuring we work with our members on VisitEngland’s Access for All project to help improve facilities for less able travellers.

“I would encourage any tourism attractions or hospitality businesses interested in finding out more about the opportunities we can offer to please get in contact with Vicki.”

Vicki said: “I am excited to join Shakespeare’s England and the team of this amazing destination. Helen and I have very similar backgrounds coming from retail tourism marketing, she also understands the bigger picture of how and where to build travel trade partnerships, promote destinations, brands, venues and attractions and the importance of local and international partnerships.

“It’s fantastic to be given the opportunity to help drive tourism and promote our products in Stratford and the wider districts of South Warwickshire.

“Shakespeare is a name recognised around the world. Being from outside the UK, I truly appreciate the difference in landscape, architecture, heritage and all the cultural attractions. Shakespeare’s England and South Warwickshire has all that to offer visitors – and more.

“I am also a food fan – Warwickshire is great for eating out. One of my favourite places is Bonito, a tapas/wine bar in Warwick.

“I live in Coventry and enjoy just how easy it is to get out into the countryside from the city and to go for walks in the parks nearby – Leamington’s Newbold Comyn Park is one we particularly like. My family and I also love a day out in Stratford because of its rich history and beauty.”

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