STRATFORD is looking to welcome even more American visitors.
The Shakespeare trail already attracts thousands of tourists from the States each year, and has down from the very earliest days, including even future presidents John Adams and Thomas Jefferson back in 1786.
Over two centuries later, England’s Historic Cities consortium – which includes Stratford – has secured a £1million investment from the Discover England Fund for a new project to encourage more US visitors to explore regional England.
The Collection – which aims to bring history to life through story-telling enhanced by augmented reality – will feature itineraries linking the cities by rail, making it easy to plan and book a multi-destination trip.
Delivered through the historic cities app, it will act as a central point for local information highlighting places to eat and stay alongside trips, tours and travel options.
It is the first time the 13 members of England’s Historic Cities have collaborated in such a way. Also joining this project project are nearby Worcester, Truro, and the City of London.
Helen Peters, chief Eeecutive of Shakespeare’s England said: “Shakespeare’s England is delighted to be part of The Collection and join forces with our fellow Historic Cities to highlight the range and depth of the culture and heritage offer across England.
“Whilst at the same time, the project will harness the digital age and make the product relevant to all, irrespective of age.”
The project is being managed by a board chaired by consortium member Ruth Connor, CEO of Marketing Lancashire.
She said, “England’s Historic Cities represents some of the best experiences that England has to offer to international visitors and we can’t wait to bring them to the attention of the US market.
“The consortium has a strong track record of working together but this is the most ambitious project we have tackled together.”