SHAKESPEARE Hospice supporters opted to paint the town purple rather than red.
As part of the hospice’s annual ‘Shake it Purple’ donation drive, staff and volunteers donned their favourite purple finery and stalked the streets shaking their buckets.
The town was painted purple as shops, schools, community groups and local businesses helped raise vital funds.
At Stratford Leisure Centre, management firm Everyone Active held a ‘Shake it Purple’ gym class, and at Hooray’s Gelato Kitchen a ‘Super Power Purple’ flavoured ice cream and purple photo booth proved popular.
Blue Skies Recruitment and the Shakespeare Hospice Bookshop held purple bake-offs, with cake makers, and tasters, adorned with purple accessories from head to toe.
Listers Toyota filled a Toyota Aygo car with purple balloons and parked it very publicly at the leisure centre and along Waterside. Passers-by were asked to guess how many balloons were in the car for a chance to win the use of a Toyota C-HR for a weekend.
Hopsice fund-raising manager Lyndsey Higgins said: “We were overwhelmed by the generosity of the local community and were delighted that so many people and organisations threw themselves into the fun!
“Last year we supported 1,000 patients and their families, and we rely on events like this to raise vital hospice funds.”
The exact final fundraising figure is to be confirmed, but organisers are hoping to have raised over £4,000.
Visit www.theshakespearehospice.org.uk to find out more about the Shakespeare Hospice.