A BUSINESSMAN from Alveston is taking on a gruelling seven-day hike up an extinct volcano which has never been attempted before.
Adam Braithwaite, who is director of Dairy Crest, will join 12 other food industry bosses to walk up Mount Elgon, which – at over 4,300 metres high – straddles the Uganda-Kenya border.
Money raised will go to charity Farm Africa, which helps local people to get more out of farming.
The 100km route goes through thick forest, deep gorges and four peaks into Kenya.
Adam was due to fly out today (Friday) and along the way is set to visit projects supported by the charity.
He said: “It’s an amazing opportunity to be able to climb Mount Elgon on behalf of Dairy Crest and in aid of Farm Africa.
“The trek across Mount Elgon is set to be an arduous challenge but one that represents the commitment of the UK food industry to ending poverty in Africa.”
Between them the group hopes to raise £100,000 for the charity.
So far they are £75,000 towards their target.
Farm Africa spokeswoman Stefanie Pfeil said: “I extend our heartfelt thanks to all the trekkers for taking on such a gruelling challenge to raise funds to help smallholder farmers grow more, sell more and sell for more, while protecting the environment for generations to come.”
Visit uk.virginmoneygiving.com/fund/MountElgonChallenge to donate.