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7th Jul, 2022

Allergy-sufferer rises to the top with free-from cake business

Andy Morris 1st Sep, 2019

AN ALLERGY-sufferer who chose the unlikely career of baking is rising to the top and showing fellow sufferers they can have their cake and eat it.

Charlotte Humphreys started making and decorating the ‘free from’ cakes and treats that she was determined she would not miss out on after being diagnosed with Coelic Disease, dairy and egg allergies in 2016.

And what started as a hobby for the 30-year-old has turned into award-winning business Cake Alchemist, which caters for all allergens and dietary requirements.

More people will be able to sample her range when she takes her business – which won a silver medal at the Free From Food Awards earlier this year – to the Warwickshire Food and Drink Showcase next month.

The event at Warwick Racecourse offers food and drink producers the chance to connect with new customers – both trade and public.

Charlotte, from Rugby, said: “I know how important it is to ensure everyone can feel included in celebrations and have full faith that the cake is safe.

“I don’t want anyone – whatever their age – to miss out on celebrating an event with a delicious cake or treat they can enjoy.

“I’m excited to be attending this event and will be sharing some of my sweet treats, and hopefully showcasing some new flavours too.

“The format of the event, with buyers attending in the morning and the race-going public in the afternoon, means we get to connect with local buyers and other producers as well as meet members of the public and network with our peers.”

The hyrbid buyer-and-public event is the first of its kind for Warwickshire. It aims to develop the ‘Taste of Warwickshire’ by encouraging businesses to use local suppliers such as breweries, cheesemakers and chocolatiers.

Warwickshire County Council leader Coun Izzi Seccombe said: “The food and drink industry in Warwickshire is worth around £418 million, which is three per cent of our total economy.

“As such it is vitally important to the continued growth of our region. Warwickshire County Council will continue to support this important industry to help promote the special producers we have in our county.

“I hope many suppliers, buyers and members of the race-going public come along to what is shaping up to be a fantastic event.”

The free-to-enter Warwickshire Food and Drink Showcase, hosted by Warwickshire County Council, takes place on Tuesday September 24.

Visit www.warwick-food-drink.co.uk for further information.

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