HIGHER admission charges for Coventry’s formerly free Godiva Festival have been announced.
Charges were introduced for the first time in 2019.
The music festival will take place July 3 to 5 at the War Memorial Park.
As admission prices have increased, the council is offering early-bird tickets for the first time.
The early-bird tickets cost an adult £5 for Friday, £6 for Saturday, and £4 on Sunday.
Weekend tickets are also available for £12.50.
Paying on the gate will cost double the price of an early-bird, at £10 for Friday, £12 for Saturday and £8 for Sunday. Weekender tickets won’t be available on the gate.
In November, in discussions around the admission price rise, the council said it subsidised the festival by £380,000. It hopes the rise will help it reduce the contribution to £200,000.
Coventry City Council said: “In order to encourage early adoption of the tickets, the price of tickets will scale as we get closer to the festival. Early Bird ticket prices are available until 30 April. After this day you can get an Advanced ticket, which will be more expensive than the Early Bird ticket. If you wish to pay on the day, you can still do so. However, the price on the day will be higher than both the Early Bird and Advance tickets and may not be available if tickets sell out.
“Family and concession tickets are also available and represent great savings, especially if purchased in advance. A family of four, purchasing early bird tickets for the Sunday work out at £2 per person, the same price as last year. Infants and Carers will still get in for free.
“The full range of ticket prices are in the table at godivafestival.com/tickets”
Coun Abdul Salam Khan, Cabinet member for events, said: “We’re really proud of the fact the Godiva Festival is massively popular with residents and visitors alike to the city. That’s why I’m so pleased we’re announcing this year’s dates.
“Importantly, we also know how much of a boost it gives the local economy, generating an estimated £1.7million in direct economic activity for the area, which is fantastic for local businesses and traders.
“Over the last ten years, Coventry City Council has seen its funding from the government drastically reduced by more than £110 million.
“This has caused some well documented financial pressures meaning we cannot allow the festival to run at a significant loss as we have done in prior years. So, while we remain committed to the Godiva Festival, we must make changes that allow us to ensure its sustainability.
“We want to make sure that Godiva Festival is the safe, high quality event that everyone expects it to be. To make sure we deliver on this and cope with the financial pressures associated with running this fantastic festival, we’ll be charging more for tickets this year.
“The Godiva Festival is a jewel in the city’s crown and whilst we acknowledge there will be an increase cost in attending, we are committed to delivering a great weekend that people will come out and support in big numbers. I’m looking forward to another fantastic festival that will once again have something for everyone.”
The line-up is yet to be announced – last year’s headliners were the Levellers, Busted and Feeder.