TRATFORD MP Manuela Perteghella has called for tougher action to stop vaping products being marketed in ways that appeal to children,
She warns that brightly coloured shop displays and prominent high street advertising risk undermining efforts to protect young people from the harmful effects of vaping. The call comes alongside support for the Tobacco and Vapes Act 2026, which represents an important step forward in tackling smoking and youth vaping. However, the MP believes the legislation does not go far enough to address the widespread visibility and promotion of vaping products in communities across the country.
Dr Perteghella has tabled an Early Day Motion urging the Government to strengthen regulations on the marketing and display of vaping products, including requiring that they are not visible from outside retail premises and bringing vaping retail rules into line with existing tobacco controls.
She said: “No child should be encouraged into a new and harmful addiction simply by walking down their local high street. Colourful displays, eye-catching branding and shopfront advertising help to normalise vaping and make these products appear harmless and attractive to young people.
“The Tobacco and Vapes Act is a welcome milestone, but there are still significant loopholes that must be addressed. If we are serious about preventing youth vaping, we must ensure these products are not marketed in ways that catch the attention of children.
“My constituents have raised legitimate concerns about vaping products being displayed at the eyeline of children in several shops across the constituency and beyond.
“Cotton Candy, Gummy Bear and Unicorn Shake are but three examples of vape that can be found in convenience stores next to everyday items. You must be 18 or over to buy these products so the placement is not appropriate.
Dr Perteghella added: “Disposable devices contribute to growing levels of electronic waste, while lithium-ion batteries present an increasing fire risk when improperly stored, disposed of or sold from unsuitable premises. I visited the Biffa site in Stratford-upon-Avon recently, and on the day of my visit, a truck caught fire because of one of these products. Fortunately, the crew dealt with it swiftly and no one was harmed.
“Protecting the next generation should be at the heart of our public health policy.”
