PASSENGERS are being urged to jump on-Bard to help The Shakespeare Hospice.
Coach and bus operator Johnsons has launched a new fun initiative to raise money for the Shottery hospice and to tie in with the 400th anniversary of Shakespeare’s death next year.
The Henley-based firm has produced thousands of Shakespeare masks and are encouraging passengers to pose wearing a mask on board their buses and coaches and share their image on social media using the hashtag ‘bardonboard’.
Johnsons will then choose a monthly Bard on Board winner of a passenger wearing the mask in the most unusual or creative location. The winner will receive a £20 shopping voucher.
To complement the campaign Johnsons has named all their coaches and Stratford based buses after Shakespearean characters.
So look out for Tybalt, Falstaff, Lady Macbeth and even Titus Andronicus on the roads soon.
John Johnson, Commercial Director at Johnsons Coach & Bus Travel, said: “We aim to raise money for our chosen charity The Shakespeare’s Hospice by encouraging participants to donate to the hospice by texting BARD87 with their chosen amount to 70070 after they have posed with the mask on.
To get your free Shakespeare mask ask a Johnsons’ driver or call into Johnsons’ office on Liveridge Hill in Henley.